If you don’t like the road you’re walking, start paving another one. ~ @ dollyparton

I was asked recently about my ‘evolving’ career, with an interest that obviously came from much discussion with others.

I have always been a believer in reinvention towards relevancy. Afterall, the greatest icons in the world continuously reinvent themselves & remain relevant & profitable, whether its Madonna, JLo, Coca Cola, or Chanel.

The trick is the ‘essence’ of the brand that never changes, never gets reinvented or evolved. It remains the same as the soul of your brand.

I’ve reinvented myself & added diversified roads to my career path 3 times in my life THUS far - I haven’t changed…

Ethics are the ‘new black’ for Influencer Marketing to retain it’s essence of AUTHENTICITY.

The concept of Social media influencers are based on the premise of authenticity and being able to identify with that person (the influencer).

It’s a marketing psychology that links directly to consumer buyer behaviour, and Brands who saw this as an opportunity to use the essence of ‘authenticity’ to promote their products and services, was pure genius as a way of connecting to a target audience, at first.

The evolution of informational dissemination is nothing new in the world of marketing, and neither are the struggles…

In honour of Mother’s Day yesterday, I stepped a little outside my usual & did a livestream of some basic digital guidelines, information, & tips for parents to understand the dynamics of parenting in a digital age.

Parenting is hard on any given day, and then you add digital to it, & it completely complicates things even further.

Everyone has their own parenting style, and relationships with their child or children. No 2 are exactly the same.

There is no proven right or wrong way to parent … we’re all just doing…

Digital For Business Masterclass series : Digital Transformation — Part 1

Part 1 : An introduction to DX — the small business edition

Click on the link for the podcast:

https://anchor.fm/s/1d712b3c/podcast/rss

Take a listen to the podcast, or see the information attached in the slides below

The ‘new now’ is upon us.

Global pandemics have a funny way of changing the course of human history, like the Bubonic plague between 540–750 AD that is said to have catalysed the start of the Dark Ages, or the Smallpox outbreak between 15th to the 17th centuries in the Americas that claimed about 90% of the population, after which European colonization led to exploitation of natural resources and experts say the formation of modern capitalism.

Every pandemic in the timeline of humankind has shaped the course of human history in catastrophic but fundamental ways, and this pandemic will be no different. …

Whether you’re a ‘Remote Worker’ or a ‘Work-from-Home’, work is work.

‘Remote Work’ is considered a lifestyle choice, while ‘Work From Home’ (WFH) is usually considered a benefit. Either way, it’s doing your work in a non-traditional way.

Whether it’s remote work or WFH, it is loved by some, loathed by others, and some don’t care because it’s not even something they thought about or could think is possible.

I’m a bit of a hybrid, because most days I’m a Remote Worker and on some days I’m a Work From Home, while on other days, I’m in one of the…

It’s been a great start to the 2020 business-year, for this entrepreneur. I’ve been setting goals, planning projects, having meetings to set the agenda for the year, started catching up with the people that I need to engage with, etc etc. The business year is in high gear as we kick off a year that will realistically have lessons and blessings. We will be grateful for all.

In getting to the point of kick-starting, I always take the time to reflect on the previous year, and this this year, I reflected on the decade, patting myself on the back for…